Unlocking your Ikigai: Create a life and business that you truly love
- Nikita
- Aug 26, 2024
- 4 min read
Have you ever felt like something in your life was missing? Like you were doing what you thought you "should" do but still weren’t truly fulfilled? I know that feeling well. When I first entered the corporate world, working in Sustainable Business & Marketing I believed that aligning my career with helping the planet would bring me the deep sense of purpose I was craving. But almost immediately, I knew it wasn’t right. As the main focus always seem to be earning more money.
The answer isn't doing more, but connecting within
I felt the pressure to "do something to help the world," yet deep down, I realized the answer wasn’t in doing more—it was in doing less and connecting with my heart. Now, I understand that true fulfillment comes from within, and my mission is to inspire others to connect with their hearts and create from that place of deep alignment.
My life changed when I discovered the concept of Ikigai—the Japanese idea of a “reason for being.” Ikigai is the sweet spot where what you love, what you're good at, what the world needs, and what you can be paid for all intersect. When you align with your Ikigai, life transforms from a series of obligations into a journey of passion and purpose.
The moment I began to understand my Ikigai, I knew my path had to shift. I realized that while I was passionate about marketing and sustainability, the corporate environment wasn’t the right outlet for my soul’s purpose. My heart craved something more holistic, more personal, and more aligned with my values. So, I took a leap of faith, leaving the bustling town of Amsterdam behind to co-create a Vegan Eco Lodge in Spain—a place where people can reconnect with nature, embrace holistic living, and rediscover themselves.
At our Vegan Eco Lodge, I didn’t just step into a new business—I stepped into a new way of being. I began teaching yoga and Reiki, offering guests the opportunity to find stillness, heal, and reconnect with their true selves. As I deepened my practice, I also deepened my connection to who I truly am, unlearning who I am not.
Finding my Ikigai: the power of connecting with my Soul Purpose
This decision transformed my life. By embracing my Ikigai, I found clarity and purpose, not only in my personal life but also in my work. No longer I was just being lived (what I experienced in Amsterdam) —now I woke up every day filled with excitement and meaning. The challenges of building a business from the ground up with my partner, in a new country, were no obstacles. They are part of the adventure, opportunities to learn and grow as I continued to align my work with my soul's calling.
Through yoga, Reiki, and sustainable living, I came to a profound realization: in essence, we are all love. When we strip away the noise, the pressures, and the stories we’ve been told about who we should be, we return to our core—and that core is pure love. This belief guided me as I built a business rooted in healing, connection, and authenticity. It also empowered me to help others do the same.
Helping others find their Ikigai
Now, as a holistic business coach, I’m passionate about helping others discover their own Ikigai. Whether you’re an entrepreneur or someone seeking deeper meaning in your career, I believe that your true purpose is out there, waiting to be uncovered. It’s the place where your passions and talents meet the needs of the world. And when you find it, everything shifts—you step into a life and business that feel authentic, fulfilling, and aligned with your core values.
I know firsthand how powerful it is to live and work in alignment with your soul’s purpose. When you discover your Ikigai, you unlock the potential to create a business and life that you love—one that brings you both personal fulfillment and professional success.
It’s not just about earning a living; it’s about doing what lights you up, knowing that your work is making a difference in the world.
Are you ready to discover your Ikigai?
If you’ve been feeling unfulfilled, stuck, or unsure of your next step, I encourage you to start exploring your Ikigai. It’s a journey of self-discovery that will help you uncover the intersection of your passions, skills, and the world’s needs. Once you find it, you’ll experience a newfound sense of clarity, direction, and purpose that will guide you in creating a life and business that truly reflect who you are.
Take the first step by diving into the Ikigai Test—a simple yet profound tool that will help you explore your unique talents and desires.
Align your life and work with your soul’s purpose
If you’re ready to take your journey deeper, I invite you to schedule a Discovery Call with me. Together, we’ll explore how to align your life and work with your soul’s purpose, helping you to thrive as your most authentic self.
You are the architect of your life, and you have the power to build something that brings you joy, purpose, and fulfillment. Let’s discover your Ikigai and unlock the life and business you’ve always dreamed of.
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